CULT OF BEAUTY.

Auckland Star, Volume LX, Issue 46, 23 February 1929, Page 4

CULT OF BEAUTY.

THE SCIENCE OF PHYSICAL,

FITNESS. DO YOU WANT TO LOOK YOUNG? (By A PARIS BEAUTY SPECIALIST.) The keynote of modern life is efficiency. This fact is so well known that we are beginning to realise the necessity of measuring tip to a certain standard of physical efliciency as well so that we may be even more efficient in our work. This is for women as well as men, since ft woman who desires to compete in business with men must have the same durability as they have. Physical fitness means initiative and endurance and success. Whatever one desires to do one must first be physically lit in order to accomplish it. Physical efliciency is going to be an exact science. There are standardised percentage tables for measuring the.capacity of the lungs, the strength of the heart and muscles, and added to these must be a normal condition of the digestion, kidneys, sight and hearing. The sum total must amount to one hundred per cent. This means a capacity for the greatest possible endurance strain. In other words, the most efficient worker lias the highest marks, for there is a. direct relation between the percentage standard of physical efficiency and the output of work, both as to quality and quantity. It is for this reason that every woman should strive to make herself as physically perfect as she possibly can. Good health is a most vital requisite in reaching the pinnacle of success, and it is also the foundation upon which to build beauty.

Do you number yourself among those women who shrink when a birthday is mentioned and who are afraid to look in a mirror for fear another wrinkle has made its appearance? If you are, you have probably refrained from the use of cream and skin foods, believing that they cause (labbiness and more wrinkles. It is true that there are oirthe market creams that will prove injurious to the skin, but there is no reason why women of intelligence and discernment should use them.

Now just as there arc different kinds of hair so there are different kinds of skin. There is the dry skin that needs cream, and more cream, and yet more cream, and there is the more greasy that requires little or no cream but face tonics and mild glycerine lotions. Then there is the skin "inclined to hairiness. The woman who has a skin of this kind must bew-are of-using cream containing animal grease or vaseline in any shape or form. Let her use instead a cream made of wax or cocobutter, which will keep her skin soft and firm and prevent the growth of superfluous hair. The Lipstick. A lipstick is an important accessory because it can alter the appearance of the mouth. A lipstick which is too red and applied unevenly is quite enough to ruin the effect of even the smartest costume. Choose one that is not too dark, nor too brilliant. If it is the right shade for you it will help your appearance as well as add softness to your lips. In using a lipstick follow the lines of your lip if it is good. If not, alter | the lines just a trifle being sure not to draw a hard line. A soft, blurred outline is best if you are trying to change the shape of your lips a trifle. These rules about lips are not hard and fast, you know. They are true only in the average case. Concerning Embonpoint. When every other person is reducing for some reason or other it is well to know that dates make a splendid luncheon, or even more, they arc nourishing but not fattening, palatable and satisfyin" as well. Some women who want to reduce, though, don't go in for quite such. Spartan methods. A lamb chop and a little fruit in the middle of the day with a glass of wine and a cigarette certainly helps to keep flesh down. And

then there are rubber slimquicks that rub away your fat as you use them, so to write. A yeast cake is said to be a beautifier, while niarron glaces and other bonbons of that ilk lead to embonpoint land.

Starve those of you who wish for willowy beauty; eat yeast cakes, swallow families of vitamines, don't be weary in well doing. You don't want your figure to spread, do you? You don't want the time to come when you won't even be able to see your poor little toes when you look from above? No, you want to look like a nice thin pencil, no shape anywhere, as flat as a pancake, but with beautiful limbs, pretty feet and exquisite arms and neck. Is this is a difficult problem? Certainly not, starve, starve, starve.