THE SALESMAN'S ART.

Auckland Star, Volume LIX, Issue 213, 8 September 1928, Page 2 (Supplement)

THE SALESMAN'S ART.

If you know a person s habits you can soil him almost anything."—Rev. A. M. Niblock, at the Advertising Club." Behold (he super-salesman! Ain't he brimming full of dash fe To e;itch unwary purchasers and allocate their cash. The gladdened hand, the glltt'ring eve the psychologic bunk. He's pot 'em all. and thrills the world into a state of funk. Ilis master mind can dominate with esoteric force, And every prad he nominates must bo a winning horse. He knows "the golden secret that ensures a lucky strike— "You tell me what your habits are—l'll sell you what I like 1" To such a salesman selling things is Science nothing less; He reads you off Just like a book, in ! character and dress. Tell him the story of your life. He'll mark it "fast" or "slow," And you'll sign on the dotted line—just why you hardly know. His sample lines, his selling talk, his confidential smile, Will devastate your bank account, if it is worth liis while. How is it done? Deduction, sir! Just take my little tip There's nothing makes a man so cute as modern salesmanship. If you possess a hobby, or a habit or a vice, He'll tell you what you ought to buy, if you can pay the price; If you are fond of motoring, he'll sell you just the car: Supposing you're a smoker—well, he knows a good cigar; If you're a dilettante In the literary arts He'll make you buy a masterpiece In umpteen weekly parts: His motives? Pure philanthrophy! He works for love—and us. Provided his commission and his exes, are, well—plus. When he appears upon the scen«, it's time to watch your step. He's with ginger, personality and pep. He'd sell a farmer rabbit seed; he'd sell a cat a pup: He'd sell a bachelor a pram, when once the hunt is up: He'd sell a stoker powder-puffs—the wooden nutmeg joke Has nothing on the modern w&v of cajolin" a bloke. * = His mot' is tG "sell the goods," ax i -3 he asks 11s all To t->! him what out habit* are *3 a V* - t; time f iaU,