SALE PROSPECTS IN N.Z.

Auckland Star, Volume LIX, Issue 31, 7 February 1928, Page 19

SALE PROSPECTS IN N.Z.

SOUNDER TYPE OF BUSINESS. "During the last year there has not been so much talk of reaching the saturation point in motor vehicle sales as in the past, but it is a point that calls for consideration when estimating the capacity of the market," states "The Radiator," the official organ of the New Zealand Motor Trade Association. _ "It is unreasonable to suppose that a time will be reached when motor importations will cease because all requirements are filled, but the ratio of sales must decrease after replacements have been made, unless the population should show an abnormal increase, which is unlikely. "The number of motor vehicles required each year to replace those worn out or destroyed is a growing one, and will correspond more or less to the number of importations for the same period ten or eleven years ago, since that is the average life of a motor car in New Zealand. "For the present year this number will probably approximate six thousand, and before many years should be more than double that number each vear. This replacement business, added* to the increasing number of potential buyers, will mean business which is steadier and sounder than that done in the past. _ "The effects of legislation and taxation are likely to be"felt this year, and these will have a retarding effect on sales without doubt. The problems of rail and motor and tramway and motor competition are still far from being solved, and the uncertainty as to further action by the Government in restricting this competition is a big sales handicap."