A BOVINE COUNTRY.

Auckland Star, Volume LIX, Issue 31, 7 February 1928, Page 9

A BOVINE COUNTRY.

AS OTHERS SEE VS.

NEW ZEALAND'S ADVERTISING

An interesting talk on "Casta in Advertising" was given by Mrs. Coralie S. McKellar to the members of the Auckland Advertising Club this afternoon when the president (Mr. L. A. Eady) was in the chair. . The speaker gave instances of artistic effect in modern business advertising and sought to show how it was reflection of underlying personality. Speaking of national advertising she declared that beyond their own shores New Zealau'dei-s were looked upon as a bovine people because the main emphasis 111 our national advertising Was upon butterfat, mutton and blue cod. "We have established a bonne reputation next to non 6," she said, "but as the g6§pel of to-day becomes the history of to-morrow I do hbpe thit we will adopt a higher r aste of advertising." Mrs. McKellar spLoke interestingly of her work as organiser of the r>gypt Exploration Society and of her travels in the East. She displayed some exquisite exhibits from China as showing the effect of the ancient form of advertising by means of religious art. She expressed the hope that a hiph form of advertising would be evolved in New Zealand. On the motion of Mr. R. A. Laidla.v a hearty vote of thanks was accorded the speaker.