Page 28 Advertisements Column 1

Auckland Star, Volume LVII, Issue 162, 10 July 1926, Page 28

" Greatest Artists Finest Recording! , * I J" The NEW J ■: His Master's Voice' -j ■; Instrument ■; m 2 IS THE GREATEST ADVANCE ■£ "■ EVER MADE IN THE SCIENCE "■ ■" OF MUSICAL REPRODUCTION. ■" > !■ |N external appearance and manipulation ■£ ■ 1 this new Gramophone is exactly like ■ ,/■ any standard "His Master's Voice" instru- B " ment. The secret of its amazing realism ■" "*2 lies in the design of a special tone ■„ ■ chamber, inside the cabinet, and a new "■ J" sound-box. This result has been attained ~ u m ■P 1 in "His Master's Voice" laboratories by the ■" V application of an entirely new scientific "JJ % principle of sound amplification. "■ ■ This new Gramophone gives ■ _■■ equal prominence to higheat _■ ■ treble and lowest base. ■ •_ Orchestral Instruments that ■ ■ were previously indistinct or ■ pj H unheard on the record are . a a ■ now reproduced at their true ■ ■j value. B _■ The tone i> rich, round and _■ ■ mellow, and suggests the ' ■ m m realism of an actual perform- ■ ■ ance in the room. ■ ■" ■" ■£ I SIR EDWARD ELGAR, 0.M., \ ■£ Jβ I " y ' : \ JB ■ ! " Without doubt the most important in- ; j * I vention in the history of the Gramophone." \ *Z JfcV i" Bn BJ ■ Name and address of nearest SJ tm . accredited dealer on application to Hit hi ■ Master's Voice (N.Z.) Ltd.. P.O. Box 108, fj™ ■ WELLINGTON. g

-CLANCY'S KIDS. ■fc THE CATS NOT GOING TO ALLOW ANYONE TO "STRING" HIM. —By P*r*y L. Crotby.