ADVERTISERS AND WORKERS.

Auckland Star, Volume LVII, Issue 60, 12 March 1926, Page 13

ADVERTISERS AND WORKERS.

EOLE OF- THE tRADES XTSIOIs.

•Mr. Tom Bloodworth was the speaker at the usual-fortnightly luncheon ihg : of the Auckland. Advertising Club', and he selected as his subject "Trade Unionism and Advertising." . | ;

"At first glance, he said, it seemed to be somewhat diflScult to find any trelationship -between trades unions ! and advertising, but. when it was realised that the main .function of a trade union was •to widen the , outlook, on - life- and tb" improve- th"e'* taste and aims of its members, it was easily seen that aavertisers "and--trades'-unions had'-.a 'good deal in commbh., iAn advertiser, in Mr. Bloodworth'e opinion, strove to educate his , .reading .public'to a higher plane of life and a keen interest in" all his;purcjtiases-.: Trades •• unions, in their educative efforts, strove for- the same result

"The" traides " union 'is a /continuous association of wage : earners for the' betterment "of their conditions, their main purpose being to raise the standard of living,". said Mr. Bloodworth. "Better conditions-for the low-paid worker mean a better standard for. everyone. , Every increase in,the hourly fate paid to members of trades unions means a big increase,.in the; spending power of the community, and In this way. advertisers in particular and the public in general benefited."'-- • ' :

Mr. Bloodworth went on to say .that very little-is known by the man in th^ : street of the educative work of trades unions. If was not generally known; for instance,-- that trades unions .' hold classes for the general education of their members. Tlie on'f time, trades union's

<mc into the .public .eye was when there was a striKe oil, but these occasions, Sir. Bloodworth contended, 'were only incidents in the life of the unions.

At the conclusion of. Mr. ; Blood worth's address he was warmly applauded for his very able exposition of the workers? side "of ' the ■ question; and in thanking him-for-his-address,. Mr..Geo.-Finn, the president of the club, said that it? wag unqueßtionably.ot.gr€at"..educatlve-. ! taluc' to listen to such: addresses, " ;