Page 13 Advertisements Column 8

Auckland Star, Volume LVI, Issue 162, 11 July 1925, Page 13

ACTUAL PRINTED COPIE6 PROVE VALUE TO ADVERTISERS. The " Smith Wylie Journal" heads Movement to Improve Advertising Statu*. Leading Firms Co-operate to Get Battel. ' Value. Any business executive will admit the value of advertising. It is the dynamo of modern commerce. The important thing in publicity is selection of tha newspaper or periodical which gives its advertisers definite evidence of the number of copies actually run off tha presses, and placed in the hands of readers. ; There are many aspects of publicity. Many are good, but a considerable number are of little value. Magazine and periodical advertising ia an important phase of publicity. Many businesses have been built upon this class of advertising. The "Smith Wylie Journal" actually prints more copies than any other magazine in Xew Zealand. And what is of more interest to the business executive is the fact that each copy of the "Smith Wylie Journal" is definitely mailed to readers. ' The affidavit of our printer, the Unity. Press, Ltd., Auckland, as to the number of copies ordered for July is available for the inspection of any interested person. The mailing official of Smith Wylie and Co., Ltd., has also made a sworn statement of the copies mailed last month. The "Smith Wylie Journal" produced 23,000 copies last month. This month constitutes the record quantity ordered since the inception of the "Smith Wylie Journal" nine months ago. The average rate of increase in the "Smith Wylie Journal" is approximately 3000 copies per month. For July 25,000 copies will be printed and mailed. Every shareholder and bondholder in the Smith Wylie enterprises receives the magazine each month. To improve the status of periodical advertising the "Smith Wylie Journal" is co-operating with representative firms wlm prefer to do business with a jour< nal which gives definite evidence of the • actual number of printed copies pro* duced, and sells space ou such evidence without any "talk" of intangible "circi|. lation influence." Communicate with th* advertising manager, the "Smith WylltJournal," Smith's Buildings, Albert. Street, Auckland.—(Ad.) ''.'_'. An Order-in-Council, dated July 6 notifies that the prison at Waikeria, in the provincial district of Auckland, has -■■ ceased to be such, with the exception of the cell house and exercise yard immediately adjoining the eastern wall of tha main reformatory building.