TELEPHOTOGRAPHY.
ITS USE IN ADVERTISING. NEW YORK, April 7. Tlio first advertisement ever transmitted liy telephotography, tlic new method of sending photographs by telegraph, was printed in to-day's issue of, the "New York Times" for a rubber firm, I of Akron, Ohio. | The entire advertisement, including illustrations, was transmitted by the: American Telephone and Telegraph Com-' pany, which has so far utilised the new method only for news purposes. The ' print and negative of the advertisement! were received 00 minutes after they had ! boon filed at Akron. The success of this process shows that nn advertisement prepared on one day can be printed on the next day in a dis-. tant part of the country exactly as | desired. The method enables commercial i firms to take advantage of marketing] opportunities. The company is now pre- i pared to transmit advertisements between San Francisco, Chicago, and New York.—(A. and N.Z. Cable.)
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Bibliographic details
Auckland Star, Volume LVI, Issue 83, 8 April 1925, Page 5
Word Count
150TELEPHOTOGRAPHY. Auckland Star, Volume LVI, Issue 83, 8 April 1925, Page 5
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