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Auckland Star, Volume LIV, Issue 101, 30 April 1923, Page 8

■'Wellington's leading doctors, a goodly proportion of its City Fathers, a sprinkling of prominent business men and public spirited women, recently demonstrated in a very practical way their belief in the power of advertising," says the paper "Xew Zealand Business and Industries." "The Health Week Campaign, conducted from November 22nd to 29th, 1922. was nothing more or less than an advertising campaign, having for its object the education of the general public." The campaign took the form of extensive advertising in the daily papers, lectures, window displays, show cards and posters. The whole campaign was conducted' by a general executive. "_to which centred the activities of a multiplicity of sub-commit-tees —the most prominent of which was the Publicity Committee. It _> generally conceded that the campaign was a huge success iv that wide publicity was given to the necessity for the inculcation of healthful habits in the young, and attention was drawn in the best manner possible to the prevailing tendency in adults to ignore the simple rules of health in their daily lives. Although much of an experiment. Wellington's Health Campaign made good., and committees have been formed to organise for a still more- successful campaign this finning year.