THE CARE OF CLOTHES.

Auckland Star, Volume LIII, Issue 296, 14 December 1922, Page 9

THE CARE OF CLOTHES.

MR. OROTH'ALL INTERVIEWED. RAPIDLY EXPANDING BUSINESS. The antiquated assumption that once a suit or costume had served reasonable wear and began to look shabby, it should be cast aside or sold cheaply to the poor, is not the order of to-day when economy is an essential first-factor even with our olothes. This is revealed by the great demand upon the services of the Crothall Way Company, renovating specialists and practical tailors, the founder of which business has been able as theTesult of careful attention to the needs of his numerous customers, to j build up a connection that is now Dominion wide.

Conversing with a "Star" representative yesterday, Mr. Crothall. who ever preserves a keen desire to live and act up to the principles for which he stands, remarked that his business has never been as good as it is at the present time. "As a matter of fact," he continued, "this is another record season, though I expected it, for each year the concern has shown better results. Indeed our operations have well justified a noteworthy extension to our big works at 33-35 Eden Vale Road, Mount Eden, where a large addition in brick is just completed. Conspicuous of this enlargement is the dry-cleaning room which has been specially designed with airtight and damp-proof thick wails. Altogether I feel satisfied that with our new premises finished we will have one of the largest, if not the largest and ■most up-to-date works of the kind in the Dominion, which will give us even greater facilities to cope with increased trade."

THE CROTHALL WAY. [ t Replying to a further question, Mr. , Crothall mentioned that far more people ( were going in for suit, costumes and general clothing renovations. "Since *j the war," he remarked, "the public seem , to have become well educated" up to the ( value and saving effected by having gar- t ments, cleaned, repaired or dyed and ,| pressed in the quality manner that we • set as standard. Naturally, you will , agree, it means quite a big saving in new , clothes to the average person. Apart 1 from this it is sensible too, and even ; wealthy people make it a practice. Another reason is that "The Crothall Way" . is unquestionably my own exclusive ; •methods and though it takes us a little longer and costs us a little more, we are well repaid by the extra trade we at- < tract through giving satisfaction." "While commenting on this phase of the business. 1 may say," Mr. Crothall went on, "that my distinct method is enhanced by the fact that I follow, copy and elaborate on the latest ideas known, as confided to the trade at American conferences, where experts meet and discuss the most modern, scientific and hygienic methods of renovating which kill all germe that may happen to lurk in the fabric, and extracts all foreign substances. Hence we have established a first-class huge plant and the very latI est accessories to deal with the various stages of the work. The dyes we use are also the best procurable, which we can recommend. DELICATE OR COLOURED FABRICS. "Are there any new features to which public attention can be directed?" queried the writer. "Well, perhaps it is opportune to advise customers and others of the public that we are making a special feature of tbe cleaning of al} kinds of dresses of delicate fabrics and colours. This will be of interest to ladies because they invariably are at their wits end to know what to do with summer garments, which, in the past, were recognised to be somewhat difficult to deal with. However, they need have no fear on that score henceforth because "The Crothall Way" Co., is handsomely equipped to carry out this skilled form of renovation. Jazz jumpers, silkknitted frocks, and fancy dresses trimmed in colours can be treated. "Any other lines?" asked the reporter. Mr. Crothall smiled at this interrogation and incidentally added. Oh, yes! a few." The Crothall Way firm, as a matter of fact, does a big business in the cleaning, dyeing, and re-blocking of hate of all kinds, ladies' straws, felts, panamas, etc. It also undertakes accordeon and other styles of pleating, and makes and sells buttons, wholesale and retail, to suit the materials of customers. In the cleaning of feathers, gloves, carpets, i rugs, furnishings, car covers, and furs, it runs the gaunt of the renovating , trade. i "Finally." said Mr. Crothall, who ori- . ginally hails from the establishment of Messrs H. Scott and Co., of West End, London, tailors to Royalty, "we cannot impress too much upon people the wisdom of using our service in dealing with their clothes. Being practical tailors we carry out remodelling of suits, and costumes or frocks which are made up-to-date. In this respect and in the • fact that we can execute all repairs, if i necessary, when renovating, our business is unique in this country. Many ■ people even yet express surprise to find • | that we make suits to measure, tailored : by hand, but that is proof of our bona i fides. We have a fine range of suiting i samples."

The Crothall Way Co.. has a wellestablished mail-order business through the North and South Islands.

SAVING IN GAS AND LABOUR. \STIMEX GAS COOKERS WIN SIX HIGHEST AWARDS. The Stimex Hygienic Gas Cooker is again to the fore at this season. Happy homes are they in wnicb the Stimex is installed, for this beautiful cooker produces the most perfectly cooked articles of diet at an aimazingly small i coet and under absolutely hygienic con- . ditions. It is also a wonderful labour saver, designed to obviate all the I annoying failinge of old-fashioned . cookers. The Stimex excels in all kinds ! of cooking—grilling, roasting, baking of - cakes, bread or puddings. The reasons • ' for its great popularity a/re not far ' | to seek, being based on economy in run- • • ning expense and saving in labour comI bined with high efficiency, cleanliness, [ safety and lasting qualities embodied in i its constru-ction. A detailed description, • is not possible here. We can only em- ■ phasise that the oven is entirely en- - closed as is that of a coal range, the s open burners being placed in a separate! II combustion chamber. A secondary I! oven, using no extra gas, is provided, j j wherein custards, etc., may be baked -' and the plates wanned. "It may be I added the boiling rings and' grill are of i improved type, while the finish of the > cooker is porcelain enamel within and . without. The N>Z. agent is Robert f Gummer, 58-00, Brunswick ©tiUdfiings, i 174, Queen Street (opp. H.M. Theatre), - j from whom catalogues, models, price r 1 lists, copies of testimonials, etc., may s \ be had on requeet by card or telephone lj message (phone 1006 A). Demonstra[tione are given daily.