SELLING POWER OF NEWSPAPER ADS.
STANDS TEST OF YEARS AS QUICK AND DIRECT WAY TO REACH THE PUBLIC. "For many years the strongest talking point in favour of newspaper advertising has been its great value as a general selling power," says Mr. Edwin T. Jones, representative of a big manufacturing firm in New York, writing to the "Fourth Estate." "Local and national advertisers,' , he 6ays, "have proven to their entire satisfaction that newspaper advertising
stands for 'most effective selling' — quickest and most direct method for 'universal announcement.' "'lt has stood the severest test ot merchants and manufacturers for many years past. The proof of the wonderful aid to business building of newspaper advertising is found daily in the advertising columns of newspapers. "A close study has convinced mc that many opportunities offered by the world-wide influence of the daily newspapers through their advertising columns are still awaiting keen business appreciation and acceptance."
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Bibliographic details
Auckland Star, Volume L, Issue 64, 15 March 1919, Page 17
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152SELLING POWER OF NEWSPAPER ADS. Auckland Star, Volume L, Issue 64, 15 March 1919, Page 17
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