Page 7 Advertisements Column 5

Auckland Star, Volume XXXIX, Issue 299, 15 December 1908, Page 7

The List doses NEXT WEEK. On Thursday week, the 24th Inst. (Christmas Eve), the Subscription List for the sale of the Historians' History of the World will close, and no orders sent thereafter will be accepted. The book itself is among the most important ever issued in English, for it gives the reader what he could not obtain before—a record of the entire experience of the human race, a con-, secutive narrative embracing the detailed histories of every nation, and of all ages, from the building of the Pyramids to the events of the current year in New Zealand. We print below a copy of a letter written at the end of last week to an inquirer, because what is there said applies to many who have received particulars of the History, and are still delaying to send in their order* (LOJVDOJf). NEW ZEALAND OFFICE: 2 HARRIS STREET, WELLINGTON. •P.O. Box 710 TeUpbone 2UZ. (CORNER OF JERVOIS QUAY.) Tebgnmst "Kndtongty.'f December 12th, 1903, Dear Sir, You wrote to us some time ago that you were satisfied The Times* History of the World was a book you ought to have, and that you intended to purchase it; but you wished to know how long you could postpone applying for a copy. As promised, I now write to tell you that our offer must be withdrawn Thursday the 24th instant, on which date the subscription list for the sale of the History closes. No orders sent in after that date will be accepted. I do not know for what reason you wished to postpone your application, but I should like to add that in no circumstances can the time limit be regarded as a hardship, firstly because it was only by making the subscription sale of short duration that so low a price, and terms of payment so easy, could be arranged, secondly because the terms thus rendered possible are such that they could hardly, under any conditions, prove an obstacle to an intending purchaser. Had it been necessary to make an immediate outlay of any considerable sum, he might truly have said that, at the moment, such an outlay was inconvenient; but no such argument can apply when the payment required is the insignificant one of 7/6. If, again, in applying for a copy of the History, the purchaser involved himself in any future expenditure worth mentioning, he might say that circumstances at the moment rendered it imprudent for him to comnut "himself. But as purchase of the History, in accordance with the offer which closes on the 24th instant, entails nothing more onerous than a series of monthly payments of 7/6, the most prudent could find herein no ground for hesitation—especially as this series of payments total to an amount which works out at less than a quarter of the current prices charged for new books. I write thus fully on the subject because I feel that the circumstances-of the offer made by The Times really admit of no hesitation, and because I am convinced that it will always be matter of regret to you if, through delay, you permit a unique occasion to slip by you. Believe mc, yours faithfully, E. A. EWART, Manager. P.S.—I should, perhaps, advise you that if your application is received at once, I shall doubtless be able to give you immediate delivery; but that those who leave their applications to the last moment will have to wait some weeks for their books. The stock which was originally considered sufficient to fill New Zealand orders ran out some days ago. The deficiency thus created I was able to make good by ordering forward sets of the History which had been shipped to fill orders in Sydney and Melbourne. This additional stock will probably be taken up this week, so that those whose applications are not received until next week may have to await a further shipment from London. In order to reap the advantages of an offer made as a challenge to other publishers, the intending subscriber must apply at once, within the next 12 days ; but this necessity for prompt action entails no disability upon anyone, however he may be circumstanced. Even if he has not yet made himself familiar with the History, he may still do so in time by using NOW the inquiry form at the foot of this announcement. He will receive by return an 84-page prospectus with numerous specimen pages, specimen plates and illustrations, and with so full a description of the plan and execution of the History as will enable him to form a trustworthy estimate of the book in time to use the subscription form (enclosed with the prospectus) before the last day. Those, however, who have already a subscription form in their possession should follow up their advantage by using the form AT ONCE. f *W*nV \l ! INQUIRY FORM. TO THE TIMES (LONDON). fl g IllirSOdVf N Z OClca •* 2 Hapris Street, Wellington! _ Please send mc, post free, 84-page prospectus of the Historians' History M 48a °* *k e World, with subscription form showing price and terms of payment in B B W B >% •aft Lll accordance with the introductory offer which closes Dec. 24. IS THE Name. ; last day, I au »° L J I Abl6