ADVERTISING NEW ZEALAND.

Auckland Star, Volume XXXIX, Issue 153, 27 June 1908, Page 7

ADVERTISING NEW ZEALAND.

'' i ' I LECTURES TO LIKELY EMGJL4NTS. In- FeorUary'-.Taw, Zealand Shipping Company, Ltd., inaugurated a series of popular lantern lectures, entitled, "A Trip to New ZealandV' with the object of bringing before- the public - in a hovel and attractive- nranhsr. .'the advantages -which- the ijffers to the hard-working- emigrant.- -These lectures "are fViUy-illustrated-%• photo l ' graphic 'slides', and have .Considerable success. 133 lectures have ; now been given* under tho_directipnof"tiiH Cohvpany at" various t tEeatres,- publjb halls'," and"' Institutes "in "tioridan,-- and the provinces, .at:''whi'ehv" th*- total a£ tendance has been 59,780—ah average kbtendance 0f'449. .-■—" ----- ->- - ' Between . the months of September, 1907., and, March,. 1908, 311 le'ct'ures : were given, the total attendance being 20,750 —an. average' of oOff per Tectiire. Of the -31: lectures."given" this' season, 11 were given in London.and the suburbs and 20 in the provinceff. The largest audience in London was at the Polytechnic, Regent-street (1100). The Hoii. W/ P : . Reeyqsj. High .CofflhiissiOnei 1 fdt. ■ New Zealand, took the chair on this occasion. The largest audiences- in the provinces were at the Metropole Theatre, Birnungharn $000}, orrflie;;ifetb. pf Jam*: ary of this -year ; -«u»d : at the Carlton Theatre, Birmingham (2600), on the 17th November, 194)7. ..:.:. :..":V :::.-'". •The halls have ;been crowded; on." n'eafc* ly every occasion,;-in 1 spitie-of unfavour* able "weather in November-and January; At Birmingham, ','" Wolverhampton, Hitr 1 chin, Worcester,- Walthara- ' stow, Leicester j-Rfcgent-atreet, Polytechi nic, Brixton, and other ■ places, many - people were uhable--tb. gain admission. . In addition to the -distribution of abont !• 15,01HF iDustrate'd - pamphlet's issued by - the New Zealand Government, 1847 po»?> ! ters, 55,850-handhillß, and 8000 picture ! postcaTds -of. -New Zealand Shipping - Company's -steamers were,.use<L<to-*S? • vertise tfie'lectuires dMhg^thfi-iS^:«»-Thelectares.have been tfery'farcnir&Dry" '. reported'on of thtf-ldndna and. " provincial papers, and by. this nie&ns th*' advantages of- the Dominion, .from; the. emigrants' point -<d , view, have been. S brought. befoxa . many., thousands !wh»; '- l : The-company Jhas.a. large. setectipß.pf h lantern slides of New -Zealand scenery, », industries,, etc.,: ; and.;thcae .arelent* *™* '- out- charge fotuuse. | Dpnnnion in wtbmban: and; >t hails. Applieaiions__b^e. w *~ for the use of these slides from-all-pi^a of the Kingdom; and the company has certainly done a valuable work in ad- , r vertising the Dominion.