A PRETTY CONCEIT.

Auckland Star, Volume XXV, Issue 99, 26 April 1894, Page 6

A PRETTY CONCEIT.

Fiie enormous sales of the Waterbury have led firms who do nob care for a steady turnover at a legitimate profit to explore the purlieus of tho Continent for cheap inferior " tickerß " —wo do not call them watches—with which to "run the Waterbury." Those possess one virtue only— that of showing the dealer a return of some 150 per cent, on his outlay. Thab they should keep time is a matter of no moment, so long as they resemble the Waterbury in outward appearance, style of casing, etc., with sufficienb closonese to deceive a careless or unwary purchaser. Firms doing this often say to nn, •• What do we care ; we can make five shillings a watch more on them than we can on yours ; and ac to keeping time well, our troubles aboub bhat." Buyers requiring reliable watches can trust the Waterbury, and the public requiring the correct timo should see thab bhey get it. The gents' or ladies' Waterbury, gold filled or in sterling silver, aro handsome, inexpensive and durable ; whilst bhe nickel varieties are so wellknown bhab they require no further recommendation. Ib is a protty conceib for here and bhere a stray trador to think his imports of the "Nebuchadnezzar," the "Millenium," bhe " Gonbung," or some othor specially titled monstrosity, has any effect on the Waterbury market, whilst for every watch ho nervously orders over one hundred Waterburys are always afloat for New Zealand. The real strength of the Waterbury lies in its ' absolute reliability, in other words its absolute refusal to keep anything but the correcb time. We sometimes sea " tickers " —we still bar them any other title—oflered tor sale which aro really wonderful combinations. Thoy not only exhibit bhe whole of bhe celesbial bodies on their faces, but keep time, or profess to, {tell you the state of the money market, the amount of any particular member's indebtedness at Bellamy-, and the name of the next bank to reconstruct in Australia. The Waterbury does nob do this. Ib simply keep*, correcb time, aad goes on doinn* so.