SPECIAL TO STUDMASTERS.

New Zealand Illustrated Sporting & Dramatic Review, Issue 1161, 11 July 1912, Page 5

SPECIAL TO STUDMASTERS.

The 1912 stallion season is near at hand, and consequently we beg to draw the attention of studmasters and owners of thoroughbred sires to the special facilities the “Sporting Review’’ holds out to them, as a medium through which to get in touch with the owners of stud matrons. It is in the best interests of all concerned in the sport of horseracing that suitable mating should be encouraged so as to improve the standard of thoroughbreds in the Dominion; consequently it behoves all connected with the sport to assist as far as possible in facilitating owners of brood mares in making a judicious selection of a sire for breeding purposes. SPECIAL CONCESSIONS. This being the case, the proprietors of the “Sporting Review” have decided during the forthcoming season, to make special concessions to studmasters so as to give the widest publicity to the pedigrees and merits of thoroughbred stallions. This publication can now claim the widest and most influencial circulation of any sporting paper in the Dominion, and it reaches more breeders, owners and trainers than any single newspaper in the North Island. The advertising rates we are quoting this season are most liberal, as the proprietors realise their obligations to the sportingpublic, and are anxious to show their earnest desire to give the fullest publicity to stud news, so that those interested may have reliable information concerning the leading thoroughbred sires in the country. Studmasters, if you send an advertisement, also send a photograph and detailed pedigree of your stallion, and we will reproduce them in the “Sporting Review,” thus bringing your horse under special notice. WHY ADVERTISE? If you purpose advertising in the “Sporting Review” your best estimate for the coming season will be realised; but otherwise you are likely to be disappointed. Every man who understands his business nowadays advertises, because competition -is keen in every game. The owner of a stallion or stallions is no exception; he must be up-to-date as are other business men. Some people say: “I believe in advertising, but I cannot afford it.” That is about as ridiculous as saying: “I believe in living, but I cannot afford to eat.” Advertising is the food of business. Therefore if you do not advertise your business you cannot expect it to bring you in the best return. A BUSINESS PROPOSITION. Studmasters should not run away with the idea that because they have a good stallion everybody knows it that should. They don’t, and judicious advertising is the best way to disseminate the information. Owners of thoroughbred sires should make sure of their business. A stud horse does not live for ever, so their owners should make money out of him while he is strong and good and able. Advertise your stallion and help him to advertise himself by getting some of. the best mares to mate with him. By advertising you will get a selection. TAKE A NOTE OF THIS. Just think of these remarks and then send for particulars of the special concessions the “Sporting Review” is making for stud notices. The charges are specially low, because we are interested in the horse-breeding industry, and we are prepared in this way to do our share to help the game along. Enquiries should be addressed to the manager, “Sporting Review,” Auckland.