FOR MEN ONLY.

New Zealand Illustrated Sporting & Dramatic Review, Volume XVII, Issue 994, 25 March 1909, Page 22

FOR MEN ONLY.

On our general tour of inspection and observation a day or two ago we were very much struck by the attractiveness, appearance and general display in the shop windows of Mr. J. H. Dalton, the old established, popular and particular tailor, of 276 and 278 Queen St. Auckland.

The greatest attraction was, naturally, the marvellously low prices at which the suits, trousers, etc., were marked in plain figures, and then again the fact that in various instances Mr. Dalton advertises to give an extra pair of trousers free. Our curiosity was aroused something above the usual, for we could not believe our own eyes with what we had seen in the windows, and we were tempted to go inside and get a closer view of the serges, tweeds, fancy mixtures, etc., and to actually feel ’ the quality.” We were greeted by one ot Mr. Dalton’s smiling and courteous assistants, whose whole thought and energy were centered upon us whilst we were in the shop. “ That stuff we guarantee” said the ass.stant when we taxed him regarding the quality of a piece of tweed; ‘‘ That’s our famous ‘ Footballer’ Brand, and there’s no better value anywhere in New Zealand.” He showed us quite a number of different rolls of tweeds and serges etc., all the time remarking that there was no doubt about the quality being there. “ Mr. Dalton guarantees that tweed, and he has been sufficiently long in the tailoring business to know that to guarantee an articcle of clothing «>bout which there was any doubt a 3 to quality, would be ruinous ’ in fact, the interesting assistant remarked ” Mr. Dalton’s popularity to-day is due probably to the one fact that his clothes come up to the guarantee he places upon them.

Getting into closer conversation too glad and willing to supply us with all the information we desired, he exwith the assistant, who seemed only plained to us how it was Mr. DaHon was able to give such high quality clothing at the low prices. “ The firm employs a London buyer, and b< j is continually between London and Paris getting the latest fashions, styles, cuts, etc., this explains the distinction there is about Dalton’s suits —then e gain Mr. Dalton buys for cash, and direct from the mills at that. There is no money wasted in commissions, middlemen’s profits, etc. The twenos serges, and suit stuff's are landed in Auckland at bedrock prices and on the top of all that Mr. Dalton wi Mends his own business himself. That' c why Dalton’s suits are aigh quality at low prices.

The assistant informed us that they catered for all classes of the community. They supplied suits which were actually made to measure at 355, 375-6 d, 6d, 39s 6d, and 425, and they were ready for immediate wear. Then there was their “ Footballer” Brand clothing, complete suits ranging in prices from 29s 6d to 755. Then came the high-class Tailoring Dept, of which they were justly proud, where, they supplied full suits to order with an extra pair of'trousers at 50s, 60s, and 70s. These suits were tried on, and the cut, style and finish were

all that is known in the science and art of tailoring. We were much pleased with the information we had received, our eyes were in a sense opened, and we could see in a measure the possibilities of the Tailoring business. Our recommendation now is: Go to Daltons for your clothes, and you will get satis laction, for in our estimation there is no one in Auckland (or out of Auckland) who is m a position to give better value for the money, for, as Mr. Dalton says, hi s reputation is at stake with his guarantee, and he is not likely to part with his reputation tor a trifle.