THE USE OF FACE CREAMS.

New Zealand Graphic, Volume XLVIII, Issue 25, 18 December 1912, Page 59

THE USE OF FACE CREAMS.

Why do you use Face Creams’ The question is a simple one;’ but can you answer it? ".>

Is tit to free the skin from gredtse, scales or dirt, when it is inadvisable to use water?

Is it because the skin has lost its tone, is sluggish, and requires etiinula'tion? Is it as an emollient!, when the skin has lost its natural softness and suppleness? Is it because the pores are clogged and are in need of drainage? Is it because the skin has become dry and parched, and begun to shrink and wrinkle, and should be supplied with .the fat it is deficient in? Is it ito get rid of freckles, blotches, and muddiness of skin, and to restore former clearness? Or is it to safeguard the skin against any of the ills mentioned?

If the above objects are to be accomplished, what would you think if it wias suggested that you should rub common washing soap into 'the skin? You would think it ridiculous—and rightly- so. Yet the use of some so-called “dry” or “ non-greasy ” ereams is just virtually that ?

But Valaze is a scientific hygienic Complexion Beautifier —a SKIN FOOD—and hence not of them. The difference is obvious. If you use face creams for any of the reasons stated above, Valaze Skinfood and Beautifier must be indispensable to you on commonsense as well as on scientific grounds. I-t is a skinfood used ■by those who KNOW what they want and what to refuse—and WHY. Price 4/ and 7/. Novena Cerate is an emollient skin cleanser. When the skin is delicate or sensitive or intolerant of soap and water, it should be cleansed with Novena Cerate. It is rubbed well into the skin, allowed Ito remain on as long as convenient, and then rubbed off with a soft towel. The result will be a delightful, skin bath, such as one finds quite a new experience. Price 2/ and 3/6.

Of leading chemists; or direct post free from Valaze Depot, City Chambers, Queen Street, Auckland; Sr Mlle. Helena Rubinotein, Maison Valaze, Brandon Street, Wellington. ■ >