THE RETURN OF SIR JOSEPH WARD.

New Zealand Graphic, Volume XXXIX, Issue 1, 6 July 1907, Page 6

THE RETURN OF SIR JOSEPH WARD.

Sir Janies Mills, the capable managing director of the I nion Steamship Company. who has just been created a Knight by His Majesty the King.

Value of Advertising.. Air. Thomas Beecham, the founder of the /famous pill manufacturing firm at St. Helen's, whose death was recorded recently, was • a firm believer in the valiltS of ’advertising, lie made the phrase. “Worth a guinea a box” known in every part of the world. — His son, Mr. Joseph Beecham, £o whom the control of the great busings* was handed over fifteen years ago, pos^" sesses the same business instinct. Some years ago he conducted a party of Liverpool journalists over the new! buildings of the firm, and dwelling on the subject of advertising, remarked: — “Our turnover is £150,000 a year. Of this the material, interest on capital, labour, etc., absorb. £25,000; and we spend V 100.000 in advertising, leaving as a prolit £25.000. My belief is,” he added, “that if we reduced our advertising by one-half we should speedily be making no profit at all.” 'fhe late Air. Thomas Beecham was not the gentleman concerned in the judicial separation proceedings which took place some years ago.