N.Z. BUTTER SHOULD BE MARKETED UNDER DOMINION BRAND

Wanganui Chronicle, 24 March 1950, Page 4

N.Z. BUTTER SHOULD BE MARKETED UNDER DOMINION BRAND

AUCKLAND, Last Night (PA).—Efforts must be pressed to restore the marketing of New Zealand butter in Britain under a Dominion brand and to resume control by those who had the Dominion interests at heart, said Mr. Thomas N. Maxwell, managing director of the New Zealand Produce Association, and London manager of the New Zealand National Dairy Association, today on his return to Auckland after completing a tour of the producing areas in the North and the South Island.

The pooling of butter at home meant a loss to the Dominion and prevented capitalising on its reputation tor quality. It was absolutely essential to regain marketing individuality while making the utmost endeavours to maintain quality and studying closely the requirements of British consumers. Manufacturing technique was also particularly important. With two other produce trade leaders Mr. Maxwell arrived in New Zealand on February 2 and will leave on the return voyage to London next Wednesday. The other members are Messrs. J. S. Paterson, chairman of directors of the New Zealand Produce Association and a director of the Scottish Co-operative Wholesale Society, and A. Davies, director of the Assoclat’.?n and of English Co-operative Wholesale Society and chairman of the Co-operative Insurance Society. Members of the delegation were Impressed by the healthy condition of the Dominion’s dairy industry on the production side but said there was obvious room for much further development and for an increase in output if labour were available.