SUCCESSFUL COOKING

Wanganui Chronicle, Volume 76, Issue 302, 22 December 1933, Page 2

SUCCESSFUL COOKING

POLICY OF J. T. EDMONDS AND COMPANY. At this time of the year, when minds ar 0 concentrated on Christmas and the preparation of Christmas cooking, thoughts turn to the selection of the best ingredients. The wise housewife realises that the success of her cooking may bo made or marred by the baking powddr used. Fortunately for New Zealanders there is available in every town throughout the length and breadth of the country the renowned “Sure to Rise” brand, a product of J. T. Edmonds and Co., Ltd., Christchurch. The writer was recently privileged to go through this factory, which is situated in ideal surroundings in the environs of Christchurch. The factory stands in its own grounds, and those who havp visited Christchurch appreciate the. beauties of the flower gardens. On going through the factory itself one is first of all shown the pur? ingredients which constitute the finished product. Since the inception of the firm it has always been a policy to use only the best and through booms and depressions this policy has been rigidly adhered to, ensuring the constituency that is so essential to successful cake-making. Cleanliness, too, is a by word in this factory, and wherever one goes one notices the care taken to maintain this condition. Housewives who wish to secure the best, results with their Christmas cooking should use Edmond’s Raking Powder and ref us • all substitutes. When the cost of the powder used in one cake is taken into consideration it is easv to realise, that the old saying. <f Qnalitv is cheapest in the long run’’ is well demonstrated.