NEWSPAPER ADVERTISING.
CHEAPEST FOEM OF SELLING. "The cheapest and most effective way by which the local dealer, or anyone else, can advertise is in the Press. I knoAv of no other method''that is at once so quickly productive of results," said Sir Charles Higham, one of the leading British authorities on advertising, in an address to the Institute of the Motor Trade in London.
"Advertising is cheaper because more, people than ever respond to it. Where 50 people bought as the result of the appeal of the advertiser 10 years ago a hundred buy to-day. The public know now that newspapers do not accept advertising for unreliable goods or services. The public now know that when they see an advertisement in a newspaper they can buy the goods advertised with the confidence that they are worth what is asked for them and that they are guaranteed. Such is the power of Press advertising to-day that it has become the cheapest form of selling."
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Bibliographic details
Waikato Independent, Volume XXX, Issue 2310, 13 March 1930, Page 3
Word Count
163NEWSPAPER ADVERTISING. Waikato Independent, Volume XXX, Issue 2310, 13 March 1930, Page 3
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