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Timaru Herald, Volume CXLIII, Issue 20763, 25 June 1937, Page 4

When do you have the first smoke of the day? Chaps there are who light up as soon as they tumble out of the blankets in the morning, but the majority wait until after breakfast. Perhaps they are of the same opinion as the man who said “the true functionof food is to prepare the palate for tobacco.” It really doesn’t matter “when” you smoke. It’s “what you smoke that counts!” Good tobacco is generally more beneficial than otherwise: bad (impure) tobacco causes shortness of temper, irritability, “nerves,” heart and throat trouble. The world’s purest tobacco is New Zealand’s own “toasted.” Toasting (the manufacturers’ special process), is a wonderful purifier. It clears up the deadly nicotine in the leaf so that you can smoke any of the five (and only genuine) toasted brands, Cut Plug No, 10 <Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold from sun-up to sun-down without getting a burned tongue or irritated throat. But’ see you get the real thing when you buy—there are some rotten Imitations about