COSTLY SAVINGS
ENYiI/ISII EXPERIENCE
Speaking lo I he. Manchester Publicity Association recently, Mr. \V. Buchanan Taylor, publicity and advertising manager of .1. Lyons and Company, Limited, quoted a case, of a linn saving money in advertising and losing a great deal more in sales. ' "Here in Hnglaiid a _ very famous linn came to the conclusion a. few years ago lhat it had established its product in an unassailable position," said -Air. W. Buchanan Taylor. "Solemnly the directors passed a motion 1o reduce their annual advertising expenditure: from £IOO.OOO to Cf>o,Coo. In the year that followed the sales slumped by nearly 40 per cent. It. became necessary in the next 12 months to spend £150,000 on advertising to put the commodity J back where if had been."
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Bibliographic details
Poverty Bay Herald, Volume LXIII, Issue 19041, 15 June 1936, Page 3
Word Count
126COSTLY SAVINGS Poverty Bay Herald, Volume LXIII, Issue 19041, 15 June 1936, Page 3
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