PRESS ADVERTISING
“THE SILENT SALESMAN” “Throughout the world newspapers are becoming more and more a factor in everyday life, and the newspaper is the accepted place to find advertising," said Mr. E : . 11. Whiting when addressing the Wanganui Rotary Club recently. “For this reason, from a psychological point of view, the reader’s mind is in a state that is receptive to the appeal pf the, advertisement. “A newspaper advertisement is the silent salesman working for the manufacturer or the retailer, and, what is more important, is a very Wellcome salesman. Compare the rebuffs the door-to-door salesman receives with the welcome that is extended to the newspaper, with the advertising messages it contains! “Advertising: is not like any industry with a. well-defined procedure—raw materials, factory, wholesale warehouses, retail shops, and consumer. Advertising is an intangible influence that flows t hrpugh all the channels of modern business. It has become accepted as a recognised way of creating and stimulating demand and, in addition, to maintaining that demand. It may justly be claimed (o be only another name for business insurance."
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/PBH19330831.2.26
Bibliographic details
Poverty Bay Herald, Volume LX, Issue 18181, 31 August 1933, Page 5
Word Count
178PRESS ADVERTISING Poverty Bay Herald, Volume LX, Issue 18181, 31 August 1933, Page 5
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