LIVING IN THE FUTURE

Otago Daily Times, Issue 25660, 7 October 1944, Page 4

LIVING IN THE FUTURE

Most women to-day are living in a dream world. Working in the all-too-real world of essential industry and singlehanded homes, but living In thought in the happier world of the future, when their fighting men are back.

The makers of Berlel foundations, too, have their dreams. And are taking steps for their early realisation. A Berlei today is a mere shadow of its former glory, but already the makers are reaching after the substance of post-war glamour.

In the meantime ihey ask the women of New Zealand to bear with their difficulties patiently. To eke out existing stocks of labour and materials, the Standards Institute fixed the amount of elastic permitted to any one corset at a specific number of square inches, and drastically cut the time permitted for ” finish.” This diminished the beauty and flexibility of every Berlel, but released plant, materials, and operators at Berlei for making clothing for the Forces.

More intricate cut and shaping compen- | sates for the loss of rubber to some extent, but nothing really takes Its place. So Berlei has sent an executive to America to investigate progress in synthetic elastic. He will see, also, what kind of materials we may expect with peace, study methods of manufacture, add place orders for machinery. Thus all the beautiful things Berlei is dreaming now can begin to materialise the instant peace is signed. Berlei’s pre-war flexibility is perhaps nearer than that. But with peace, will certainly come glamour such as women have never dreamed of, but for . which Berlei is already planning.—Advt. I