MONOMARK SYSTEM.

Otago Daily Times, Issue 19759, 9 April 1926, Page 13

MONOMARK SYSTEM.

UNIQUE IDENTIFICATION. My interest in the new system of Monomarks is based on the conviction that it is going to increase the efficiency of our communications (writes Sir Sydney Skinner in the Morning Post). There are something' like ,500,000 people in Engl-tiid who are named Smith.. The Monomark system gives each individual a mark ot identification which is unique. He may mark his linen with it, his luggage, his boots, his umbrella, every article of his possessions, and he would know that there could never be any difficult of his establishing his right to those things. But the system goes further. It gives him a postal service, by which, ;f he wishes, jis Monomark may be used as a combined name and address, and letters addressed merely to his Monomark, with the addition of London, W.C.I, will be delivered to him by the Monomark Company. One of the greatest hindrances to trade has been the impossibility of branding artimes in such a way as to identify their sources of supply. The trade mark in a sense meets this need.’ A person seeing a wellknown trade mark on an article as a rule knows how to order another. He writes to the well-known firin' who owns the well-known trade mark. But it is quite probable that he does not know the name of the firm, qven though he may be familiar with.(the trade mark. He is thereupon forced to make investigations a process which'is inconvenient and difficult, and will'probably end in his getting some other article not. so good, or his not getting anything at all. Now, consider the enormous number of lesser-known trade marks and brand-names, and consider also the countless number of articles on which there is no indication whatever of their origin. Think what a stimulus it would give to trade were it possible to know, without the slightest possibility of mistakes, that by addressing a communication to BCM/XYZ, the inscription which you see upon an article which you desire to buy or sell, or stock for sale you may at once get into touch with the supplier of that article. ■