“EAT MORE CHEESE.”

Otago Daily Times, Issue 19261, 27 August 1924, Page 8

“EAT MORE CHEESE.”

LATEST TRADE SLOGAN IN AUSTRALIA. Ovvins to the unrepmnerativo prices offered abroad for cheese and the small local consumption, Australian cheese producers (many of them being returned soldiers) are faced with the probability of further accumulation of stocks and a consequent tendency to still lower prices. The supply, already far above the demand, is steadily increasing, but there has been no appreciable increase in consumption to balance the situation, states the Melbourne Ago. To make cheese more popular as an Australian food Melbourne wholesale houses arranged an “Bat-More-Cheese” week in July. Statistics, it was pointed out, show that in. Australia the consumption of cheese per head is very trifling. People in Switzerland eat eight times more cheese per head than do Australians, and English people eat four times more. And yet cheese is one of the most nourishing and most easily digested foods. On behalf of the producers it was stated that to test the digestive qualities of cheese, the Department of Agriculture of the United States of America in 1912 conducted experiments which proved that, when consumed even in relaively large quantities, cheese was thoroughly assimilated. A comparison of food values made by the same Department ishowted cheese to contain even more nutriment than roast beef, so highly belauded as the food of strong men and women. Cheese, the Department reported, was made up of the following parte; Water, 34.2; protein, 25.2; fat, 33.7; carbohydrates, 2.4; ash, 3.8; and had a fuel' value per lb of 1950 calories. Roast beef, on the other hand, consisted of water,. 62.2; protein, 18.8; fab, 18.8; ash. 0.9; and had a fuel value per lb of 1145 calories. Facts such as these speak for themselves as to the value of cheese as a staple food; It was with the object of impressing these facts on the Melbourne poblic that the “Eat-More-Cheese” week was arranged.