"THE BLUE EAGLE"
UNITED STATES CAMPAIGN ADVERTISING AND A SLOGAN Advertising methods are being used extensively in connection with President Boosevelt's scheme to bring back prosperity to the United States. Through its trademark, " The Blue Eagle,'' illustrated below, the Government is asking business men and consumers to do business only with those who have signed the President's agreement, known as the National Recovery Agreement.
" The country cannot wait for individual codes to get under way," says an article in Printers' ]nk. " With prices fast running away from wages something immediate has to be done, and a five-month war against depression, starting on August 1, is the President's answer. Under methods found successful when the Army needed war-time material and when the sharp light of public attention was focussed upon the management or the workmen who laid down on the job, under the same methods found so successful in putting over various Liberty Loans, the Government now puts enforcement of its code into the hands of the people."
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Bibliographic details
New Zealand Herald, Volume LXX, Issue 21580, 26 August 1933, Page 13
Word Count
167"THE BLUE EAGLE" New Zealand Herald, Volume LXX, Issue 21580, 26 August 1933, Page 13
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