NEED TO ADVERTISE.
MASTER GROCER'S ADVICE
LIFE-BLOOD OF BUSINESS. "Too many grocers still look upon advertising as a needless expense and waste of money. Poor advertising may be, but good advertising is the life-blood of business," declared Mr. Eric Gray, in his presidential address to the conference of the New Zealand Master Grocers' Federation in Wellington this week. "Cease to advertise and your business will surely die. "If advertising does nof, pay, why do Wrigley's, Wanumaker's, Carnage's, Heinz and thousands of other successful business firms spend such vast sums of money on advertising? It is just as important to include a definite appropriation for advertising in your budget as it is to allow for payment of wages. " One of tho most successful grocers of yesterday, the late Sir Thomas Lipton, had a motto which is right to the point, and worth adopting:
'The inan who on his trade relies Must either bust or advertise.'
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Bibliographic details
New Zealand Herald, Volume LXIX, Issue 21099, 5 February 1932, Page 10
Word Count
154NEED TO ADVERTISE. New Zealand Herald, Volume LXIX, Issue 21099, 5 February 1932, Page 10
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