BLENDING OF BUTTER.

New Zealand Herald, Volume LXVIII, Issue 20990, 29 September 1931, Page 5

BLENDING OF BUTTER.

BRITISH MARKING ORDER. ADVANTAGE TO NEW ZEALAND. [from era own cohksspondent. ] HAITILTON, Monday. The British Order-in-Council requiring that blended butter must bear a mark indicating whether it is of Empire or foreign origin was referred to by Mr. C. J. Parlane, general manager of the New Zealand Co-operative Dairy Company, Limited, in his monthly statement to suppliers. Mr. Parlane said that while he had no details other than the press statement, it appeared that the persistent efforts to bring about this very desirable reform had achieved a measure of success and should result in the purchase of Empire butter by consumers who, in the past, bought the blended foreign article in tha belief that it was local prodace. Some time ago it was estimated that about 80.000 tons of blended butter, composed chiefly of the cheaper foreign grades, were sold each year in the Unitec Kingdom, a large quantity of this being packeted very attractively and hearing labels leading the purchaser to assume that it was English creamery butter. Aa such it frequently commanded a highei price than straight Empire butter. As purchasers would now be aware of the origin of the butter, it was anticipated that sales of this product would fall con siderably and the sales of Empire battel would increase accordingly. The anticipated extra demand for New Zealand produce made it imperative that producers should maintain and strive to still further improve the quality oi their goods. Otherwise, any benefit from the introduction of the marking order might quickly be lost to competitors. would, therefore, take this opportunity," said Mr. Parlane. "of urging suppliers to give the very closest attention to the handling of their milk and cream so that wa on our part may be able to produce the highest quality butter. "Finest quality cream is that which will produce a 93-point butter or over. While 93 is good, 95 is better, and we should not let our effort rest when we have attained the 93-point grading. 1 would urge suppliers not to be satisfied with merely reaching the finest grade, but to striv# at all times to produce an even higher quality than previously."