ADVERTISING ABROAD

New Zealand Herald, Volume LX, Issue 18354, 21 March 1923, Page 10

ADVERTISING ABROAD

NEW ZEALAND BACKWARD.

PRODUCTS AND SCENERY,

MORE PUBLICITY NEEDED

[»T TELEGRAPH.—OWN CORRESPONDENT.] CHBISTCHURCH, Tuesday. Trade within the . Empire and advertising New Zealand continuously in Great. Britain are -, the two main points emphasised by Mr. R. E. McDouga'll, managing director of Messrs. Aulsebrook and Co., as a result of his observations during his 11 month* absence from New Zealand. " Display advertisements should be. inserted in newspapers of Great Britain continuously, setting out what New Zealand can So and what attractions she has in the way of industries and scenery," Mr. McDougall said to.day. "This Dominion should be kept in front of the people at Home. As far as I could see there was nothing of that nature whatever when I was there. " There are many ways in which we can advertise New Zealand besides in newspapers. For instance, a proportion of our butter export can be made up in 41b. packets and labelled here in order that consumers wherever the butter goes will know its quality. I- have no doubt whatever that there is a great deal of mixing of New Zealand butter with inferior butter. What hurt me more than anything when 1 was in England was the fact that at the Empire Food Exhibition at Olympia, London, I could find absolutely nothing from New Zealand, although other parts of the Empire had attractive displays. "New Zealand's scenic attractions should be boldly advertised in both the Old Country - and America, especially America, because many Americans on account of unfavourable developments in Europe are looking for fresh countries in which to spend a few weeks or a few months or a longer term. There should be moving pictures of New Zealand shown in towns and cities of Britain. There is a picture show every afternoon in Australia House, London, and crowds of people attend. ' There is ample evidence that Australia is pushing her interests on the Eastern markets while we seem to be doing nothing. Large quantities of meat, as well as bacon, butter, and cheese, sold in Ceylon, come from Australia. I saw a long list of those articles advertised in a Colombo, newspaper. Australian vessels go every two weeks from Australia to Colombo. Australians have a great advantage on that account."