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Hauraki Plains Gazette, Volume 53, Issue 32458, 24 July 1944, Page 7

It is often complained that New Zealand-made goods are less popular’ with New Zealanders than the imported, though they may be better quality—and cheaper, too. Perhaps this prejudice does exist to some extent. If -so, it certainly does not extend to toasted tobaccos grown and manufactured by the National Tobacco Co., Ltd. (pioneers of the tobacco industry in N.Z.) and as showing the widespread use of this tobacco there is the experience of a Public Hospital patient at Gisborne. Not until confined to the surgical wa;d did he realise the extent to which the use of the above Company’s goods had grown. From 20 to 30 patients were in the ward at the time, and most of them rolled their own cigarettes. Only two brands were in evidence. Riverhead Gold was one, and it was smoked by all with one exception. When our patient was leaving he noticed that the one exception had a newly-pur-chased tin of Riverhead Gold by his bedside. Other popular brands are Desert Gold, Pocket Edition, Cavendish and Navy Cut (medium) and Cut Plug No. 10 (full-strength). All are toasted.