WHAT RADIO LISTENERS WANT

Horowhenua Chronicle, 6 September 1932, Page 5

WHAT RADIO LISTENERS WANT

RESULT OF PLEBISCITE. THREE-QUARTERS PREFER RECORDS. 2YA MOST POPULAR STATION. (Special to Chronicle.) WELLINGTON, Tuesday. Mr E. C. Hands, General Manager of the New Zealand Broadcasting Board released to-day a summary of the information collated from the questionnaire forms issued to applicants for radio receiving licenses in the early part of the radio year. The summary was accompanied by the following explanatory statement: — Approximately 24,000 forms were returned by licensees which means, that 40 per cent, of listeners who renewed their licenses during the period referred to have voted. The information gleaned therefore represents a substantial cross section of the desires of licensees. Some voters neglected to answer all the. questions, apparently devoting their attention to the items in which they were particularly interested. Only a small percentage of listeners answered in full the question relating to preference for different sessions. The majority were satisfied to place the sessions in order of preference and gave no indication whether - they desired “more” or “less” or whether they were “satisfied.” So few dealt, with this part of the question that the result was considered to be of little worth and the vote was analysed simply from the point of view of order of preference. When analysing answers to the question, “To which New Zealand station do you listen most frequently,”—no attempt was made to deal separately with the thirty odd private broadcasting stations. All such stations were grouped under the head “others.” In answering the question whether they used crystal or valves for reception, 6.42- per cent, of the voters indicated that they used crystals. It can be taken, however, that the majority of those using one and two valve set? are really using crystals for reception. The answers indicated a marked prodominance of sets employing five to nine valves, the most common being six-valve sets.

The General Manager expresses the view that the information “obtained ■\yill be of material assistance in the work of programme' building. SUMMARY OF ANSWERS. Qnes|tion 1: '‘Do you prefer entertainment provided by (a) Local artists, or (b) Recordings ?” Result: Local artists 25.89% of voaes. Recordings .... 74.11% of votes. Question 2: ' “For reception, do you use (a) crystal, or (b) valves?” Result: Crystal .... 6.42% Valves 93.58% Question 3: “To which New Zealand station do you listen most frequently?” Result: IYA :... 16.06 per cent. 2YA .... 57.96 per cent, 3YA .... .... .... 9.92 per cent. 4YA 5.35 per cent; Others .... .... 10.71 per cent. Question 4: “If the general broadcasting hours were 10 to 11 p.m. at what times ✓would your set normally be in use?” Result, fin order of nreference!:

Questions: * ‘lndicate the order of preference for the following sessions. ” Result: Ist—Evening Concert Session, 2nd—Dinner Session. 3rd—Description of Sporting Events. - 4th—Dance Sessionn. sth—News and Market Reports. 6th—Children’s Session. 7th—-Religious Services. Question 6: “Indicate the order of your preference for the following classes of entertainment during the evening.’’ Result: Ist—Band Music. 2nd—Light orchestral items. 3rd—Humorous songs and monologues. 4th—Comic opera and musical comedy items (vocal). sth—lnstrumental solos, duets, trios, and quartettes. 6th—Hawaiian music. 7th —Community Singing. Bth—Vocal solos, duets, trios and quartettes). 9th—Talks (educative and informative). 10th —Elocutionary (light and humorous). 11th—Short plays and sketches. 12th —'Concerts by musical societies and choirs. 13th—Talks (sporting and topical), 14th—Opera and oratorio. Isth—'Classical and Chamber music. 16th—Elocutionary items (serious and dramatic). 17th—Whole evening plays.

1st .... .. . 8 p.m. to '.9 p.m. 2nd .. 9 p.m. to 10 p.m. 3rd .*. 6 p.m. to 7 p.m. 4th .. 7 p.m. to 8 p.m. 5th .. noon to 1 p.m. 6th ..10 p.m. to 11 p.m; 7th . 3 p^n. to 4 p.m. «th .... .. .. 5 p.m. to 6 p.m. 9th .... .. .. 4 p.m. to 5 p.m. 10th .... .. .. 1 p.m. to 2 p.m. 11th .. .-a pan. to 3 p.m; 12th ....... .. 10 a.m. to 11 a.m. 13th ... .. .. ii a.m. to noon