BETTER FLAVOURED BUTTER

Hawera Star, Volume L, 18 December 1930, Page 5

BETTER FLAVOURED BUTTER

TRIAL MAKE FOR EXPORT

CHALLENGE TO DANISH PRODUCT.

v feiegrapn Press Association.) WELLINGTON, Dee. 17

impressed with the need tor placing more highly flavoured butter on the j.ondon market to compete with the Danish article, the Prime Minister, Hon. G. W. Forbes, requested before lie left England on his return to New Zealand that a consignment of specially made butter should be sent Home for trial purposes. Danish butter finds a ready sale in .England on account of its freshness and (greater flavour, and New Zealand exporters are anxious to find ways and means to place an article on the market that will be able to compete with the Danish product from this viewpoint. Following upon the request of the Prime Minister the question lias been dealt with by the dairy research management committee of the Council of Scientiiic and Industrial Research, and the New Zealand Dairy Produce Control Board lias also interested itself in the matter by providing £IOO towards the cost of arranging a trial. Butter is to be made at the Dairy Research Institute at Palmerston North, and the director of the institute, Professor W. Riddet, and Mr. W. M. Singleton, director of the dairy division of the Department of Agriculture, are to cooperate in the work. It is hoped to produce an article which, while containing the desirable flavour, will be free from the undesirable taints which are often found when butter has been stored for any considerable time. The landing of untainted butter on the English market has been a question for research for some years past, and the present trial will provide interesting information in view of the particular care being taken to incorporate good flavour. .11 the trial is successful the outcome will undoubtedly be- the strengthening of the market for New Zealand butter, and there will be a greater chance of competing on better ground with the Danish produet.