FRUIT MARKETING

Gisborne Times, Volume LXXIII, Issue 11832, 13 January 1933, Page 5

FRUIT MARKETING

EXPORTS TO BE SOLD THROUGH SINGLE CHANNEL. •

(Press Association.'

WELLINGTON, Jan. 12

A highly important policy change concerning the marketing during the coming export season has been decided upon by the New Zealand I'ruit Export Control Board meeting which has been held at ‘Wellington during the past few days. It has been arranged that the total crop for sale in Britain and Ireland shall bo disposed of through, a single firm of hi oh ers, Messrs. J. and H. Goodwin of London and Manchester, instead of through a panel of about nine London fruit -brokers;- who- sell on ment ; iu London, and in. the chief provincial centres. -, ■ "The Board has pratically completed arrangements with Goodwin’s for exclusive marketing-in the United K*ng dom and Ireland of the coming se«-

son's export crop of New Zealand.applet and pears,’ 5 said the chairman of the Board (Mr. . Stevens). “This scheme is'a logical development of the Control Boards marketing-policy < ill United... Kingdom. Under the proposed arrangement the whole of the fruit‘exported ■- to the ' United

Kiugdom will-he sold through Various, branches. <if-Goodwin’s. organisation established -at all ports, of arrival., This will ensure 'that the selling palicy -:is uniform Throughout the country and it .will pro.vide.i facilities,for.. Old-, ered distribution -of the ,New -Zealand crop throughout the ; whole -of ’-the. United -Kingdom as well- as -allowing prices to be ‘maintained .at a level which will,met, back •to the • growers ■ a ipore. satisfactoty,- return - than, .would otherwise -be possible.' !" The .proposed, arrangement " will (carry -with it'certain; guarantees to the ./growers ‘and/under-takingsoil,-The ipa,^ which will-. giVekthe ; growers a greater measure of -eecurity Than” they have: dnjoyed i hitiieftb, it will , also, mpke. possible -certain-, savings iu ..marketing' expenses. ,i land'’, in.mother v. ■ dir_e<itidns, which will ‘he rto, 'the -benefit ; °f grow-’ ers’U U.: ]:,/'/ L/mU'-mV;';'-V//- :