ADVERTISING AND ECONOMY
"It .is estimated that between £100,000,000 and £180,000,000 has been spent on advertising during the last year," said<Priricipal J. F. Rees, of University College, Cardiff, at a luncheon of the Cardiff Publicity Club recently. "Any industry in which such a large sum of money is expended is worthy of consideration.-
"Advertising is the essential third stage in the development of selling.- The first was selling in bulk when the purchaser wanted to see the actual .thing, the second was selling by sample, when the buyer saw only a part of the consignment, and, last of all, is selling by description, the chief form of selling in modern times. That method is advertising. . ; "The cost of bringing an appeal to the individual by advertising is from a hundredth to three-hundredths of the amount required to establish contact by personal visits."
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Bibliographic details
Evening Post, Volume CXV, Issue 62, 15 March 1933, Page 15
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142ADVERTISING AND ECONOMY Evening Post, Volume CXV, Issue 62, 15 March 1933, Page 15
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