C. SMITH'S JUBILEE

Evening Post, Volume CV, Issue 125, 29 May 1928, Page 4

C. SMITH'S JUBILEE

♦ Fashions have changed so completely in the last iifty years that those oE to-day would have proved a fatal shock then. Yet everyone is healthier and happier than in the days of trailing skirts and heavy headgear, because the slim simplicity of jadies' dress to-day merely reflects the shedding of many ■ tiresome social obligations in favour of mental ease and the self-reliance of the modern 'woman. But the- successful person to-day, though most of them would not like to be told so, owes his victory to the same sound underlying principles that won his,. ancestors' success fifty years ago, chief amongst which, are efficient service and integrity. Messrs. C. Smith, Ltd., who to-day celebrate their 1878-1928" jubilee, have found it easy to .k«ep» abreast, or even ahead of the fashions, but that_ is not the chief reason of, their expansion and continued success through that long period of years. Service, with an intuitive perception of customers' . requirements, and a reputation for giving the best possible value, whether the article be the best obtain^ able or of medium price, has retained the confidence of the public. The history of fifty years of steady progress in/ such a big concern would make more interesting reading" than a list of the intervening changes of costume, and, besides, Messrs. C. Smith's are more modern than that. The older one is to-day the younger, one dresses,. and if increased vitality gilds accumulated experience, who can blame a strikingly successful firm for calling itself "fifty years young"? . ,