WORLD TRADE FAIRS
“N.Z. Should Be There” (N.Z. Press Association) AUCKLAND, May 6. If New Zealand wanted to build up trade there must be more knowledge about the goods she had to offer, said Mr Allen Belfrage, vicepresident of the Swedish Export Association today. Mr Belfrage, who is managing director of the international Atlas Copco group of companies, arrived in Auckland last night on a visit to investigate expansion of his firm’s New Zealand company. / Mr Belfrage said he considered international trade fairs were an essential shop window. “They are not good for straight-out selling but you should be there to sell your name,” he said.
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Press, Volume CII, Issue 30125, 8 May 1963, Page 21
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106WORLD TRADE FAIRS Press, Volume CII, Issue 30125, 8 May 1963, Page 21
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