MARKETING IN ASIA
Use Of Films Suggested (N.Z. Press Association) AUCKLAND, April 17. An ambitious plan for marketing New Zealand farm products in Asia will be put before the Dairy Board by an Auckland businessman. Mr A. G. W. Sparrow, an industrial photographer. Mr Sparrow said in Auckland today that there was “fantastic scope’ in Asian countries for short educational strips encouraging the use of milk powder, meat, and fruit. Mr Sparrow said the film strips would not be a blatant advertisement of New Zealand products. "With the accent on hygiene, the strip would advocate with subtlety the use of tinned milk powder in preference to unclean buffalo milk,” he said.
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Bibliographic details
Press, Volume CI, Issue 29801, 18 April 1962, Page 16
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111MARKETING IN ASIA Press, Volume CI, Issue 29801, 18 April 1962, Page 16
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