THE ICE-CREAM AGE.

Press, Volume LXI, Issue 18569, 19 December 1925, Page 18

THE ICE-CREAM AGE.

' LATEST DEVEtLOPMENTS

As the psychologist would say, the "association of ideas" plays a greater part in our daily life than many of us would believe. Imagine a hot and dusty clay—it is not hard to do at this time of the year—and the desire is quickly formed for something cool, icy, and refreshing. Immediately one thing sttinds out which claims our instant attention—-"lce-cream!" —and with the thought of ice-cream, there conies a mental picture of that well-known, light, airy room, with all the dust and glare ol "town" excluded. ''Cooke's'.' 5

i'or yeajs past during the summer months, a visit to this rendeavuiLs of hot and thirsty .people has become a daily pilgrimago, where icy-cooling drinks and the most delicately flavoured of all ice-creams, are served. iFor pure ice-cream from being yesterday's luxury, has become to-day's necessity. To meet the enormously increased demand, W. ]{. Cooko ajid Sou, Ltd., the largest manufacturers of ice-cream in New Zealand, have imported new machinery from America. An up-to-date factory bas been opened, capable of supplying the wholesale needs of all icecream vendors inCbristcburoli. Suburban stores, by means of a special fleet of delivery motors, are being supplied daily, and a telephone ring at any time will bring any quantity of ice-ercani at almost a moment's notice.

Cooke's are right out to solve tlie difficulties of hostesses'at parties, dances, picnics, and- functions of all kinds. That this is being fully appreciated, is shown by the increasing demand for icecream. Cooke's havo initiated the latest American idea of packing, in sealed containers, solid ice-cream, which can be taken home and consumed at will, as it will keep for hours. One result of tho establishment «f tho new factory is that the space formerly devoted to manufacture in Cooke's Tea Rooms, is now 'available for the accommodation of the Inrge crowds who throng this favourite plnce of refreshment-. Cooke's is bigger and better since the days, some twelve years ago, when their space was but a fraction of the present area. A ring on the telephone is all that is necessary to arrange for suppjjes for your picnics, homes, or shops. Cooke's do the rest. —6