CORONATION MONEY

Auckland Star, Volume LXVII, Issue 237, 6 October 1936, Page 8

CORONATION MONEY

JOBS FOR THOUSANDS. A BUSINESS HARVEST. £50,000,000 OF TRADE. (Special.—By Air Mail.) LONDON, September 12. Talk about next year's Coronation and business men rub their hands in glee. The £50,000,000 Coronation will mean not only prosperity for them, but happiness for others. • Happiness for scores of thousands of unemployed men, who will find themselves with a job at last. From this Coronation cocktail carnival and colour, flags, flowers, lights and bunting, has come Britain's greatest trade stimulant.

Take the flags. A billion of them are being produced—from Union Jacks six inches square to banners of a mile in length. By May one firm alone will have made 20,000,000. Take the miles and miles of royal bunting, in purple and silver, in crimson and gold. Take the flowers. Over 1,500,000,000 tulip heads will decorate London streets in an endless daisy chain,- with triumphal floral ar,plies for Trafalgar Square, and vantage points along the procession route. Take the electric sign makers, who will transform London nightly into a magic treasure house lit by a million fairy lamps. Business houses have flooded them with orders for royal set pieces, ranging in price from £5 to £3000. Take the fireworks. Brocks report record business for the Coronation.

And all that means work —and more work. Birmingham manufacturing .jewellers normally employ about 15,000 in the trade. These workers will find themselves hard at it during this season of exceptional prosperity, and hundreds, if not thousands more, will have to lie employed to compete with the rush of orders. They are making anything from penny tie-pins to expensive jewellery for gala balls. They have orders for millions and millions of sixpenny Coronation badges and brooches, for inscribed powder boxes and cigarette cases, for million? of medals. It means work for hundreds more in the pottery trades, too—for souvenir mugs and cups will be in heavy j demand. i