"TALKIES" IN BUSINESS.

Auckland Star, Volume LXI, Issue 141, 17 June 1930, Page 5

"TALKIES" IN BUSINESS.

ALSO IN UNIVERSITIES.

AMERICAN DEVELOPMENTS.

'•'Sound production methods are making great strides throughout the whole of the English-speaking world," said Mr. G. L. Kempton, C.8.E., managing director of Vocation (Foreign) Limited, who is visiting Auckland on his -way through to Australia from England and America. Discussing television pictures, Mr. Kempton said that the class of cinema in the States at. the present time was purely of an. experimental nature. Its projection was quite good, but the film itself reminded one most vividly of the verv early cinema pictures. It would be "years before television pictures would be of any commercial value. Be«ardin<* the use of sound pictures in the United States, Mr. Kempton said that most of the big industrial companies in America were now using them as propaganda for increase in business. For instance, the working of a factory would be "shot," and the actual sound and conversations with it produced. Field for Educational Films. "There is a wonderful field for the educational film in this class of picture," said Mr. Kempton, "and the various colleges and universities throughout the United States, are adopting them for the purposes of illustrated lectures bv the professors. In one college I visited the principal was sitting in his sanctum, and by means of sound production instruments he was lecturing to the students in twenty different class-rooms, and they were taking notes on the subject. Later a moving picture of the lecture was <nven in "the common-room. The initial expense of production is infinitesimal compared with the benefits to be gaiaed, to say nothing of the time saved. _ "The same method, of instruction \i also in vo-iue in training recruits for the army. Instead of drill instructors taking several squads out on to a parade ground, whole companies of cadets and soldiers are assembled in suitable places, and by the use of sound pictures tbyy are taught their lessons by word of moutn and example. "Even large insurance companies are usin<* this method to address their servants throuzhout scattered districts. The mana-nn" director records his speech, and it ia then sent to the various branches and reproduced to the various agents."