THE USE OF FACE CREAMS.

Auckland Star, Volume XLIV, Issue 28, 1 February 1913, Page 10

THE USE OF FACE CREAMS.

Why do you use Face Creams? The question is a simple one; but can you answer it? Is it to free the skin from grease, scales or dirt, when it is inadvisable to use water? Is ft because the skin has lost its tone, is sluggish, and requires stimulation? Is it as an emollient, when the skin has lost its natural softness and suppleness? Is it because the pores are clogged and are in need of drainage? Is it because the skin has become dry and parched, and begun to shrink and wrinkle, and should be supplied with the fat it is deficient in ? Is it to get rid of freckles, blotches, aud muddiness of skin, and to restore former clearness? Or is it to safeguard the skin against any of the ills mentioned ? If the above objects are to be accomplished, what would you think if it was suggested that you should rub common washing soap into the skin? You would think it ridiculous—and rightly so. Yet the use of some so-called "dry" or nongreasy" creams is just virtually that! But Valaxe is a scientific hygienic Complexion Beautifier—a SKJNFOOD—and henve not of them. The difference is obvious. If you use face creams for any of the reasons stated above, Valaze Skinfood and Beautimvr must be indispensable to you on commensense as well as on scientific grounds. It is a skinfood used by those who KNOW what they want and what to refuse—and WHY. Price, 4/ and 11. Novena Cerate is an emollient skin cleanser. When tbe skin is delicate or sensitive or intolerant of soap and water, it should be cleansed with Novena Cerate. It is rubbed well into the skin, allowed to remain on as long as convenient, and then nibbed off with a soft towel. The result will be a delightful •skin bath, such as one finds quite a new experience. Price, 2/ and 3/6. All chemifsts, or direct, post free, from Valaze City Chambers, Queen Street, Auckland, or Mile. Helena Rubin®! fin, Maison VaJaze, Brandon Street, W-elJingtrm.