A PRETTY CONCEIT.

Auckland Star, Volume XXV, Issue 32, 6 February 1894, Page 3

A PRETTY CONCEIT.

Thb eiormoaa sales of the Waterbury have led firms who do no I care for a steady

turnover at a legitimate profit to explore the purlieus of the Continenb for cheap inferior " tickera "—we do not call them watches—with which to " run the Waterbury." Theie possess one virtue only— that of showing the dealer a return of gome 150 per cenb. on his outlay. That they should keep time is a mafcber of no moment, so long aa they resemble the Waterbury in outward appearance, Btyle of casing, etc., with sufficient closeness to deceive a careless or unwary pur* chaser. Firms doing this often say to us, " What do we care ; we can make five ■hillings a watch more on them than we can on yours; and as to keeping time well, our troubles aboub that." Buyers requiring ' reliable watches can trust the Waberbury, and the public requiring the correct time should see that they get it. The gents' or Jadies1 Waterbury, gold filled or in sterling silver, are handsome, inexpensive and durable ; whilst the nickel varieties are so well known thab they require no further recommendation. Ife is a pretty conceib for here and there a stray trader to think his imports of the "Nebuchadnezzar," the ••Millenium," the "Gonbung," or some other specially titled monstrosity, has any effect on the Waterbury markeb, whilst for every watoh he nervously orders over one hundred f\Yaterbnryß are always afloat for New Zealand. The real strength of the Waterbury lies in its absolute reliability, in other words its absolute refusal to keep anything ikab the correct time. We sometimes see !*• tickers"—we still bar them any other title—offered lor sale which are really wonderful combinations. They nob only exhibit the whole of the celestial bodies oa their faces, but keep time, or profess to, I*ll yon the state of the money markeb, the •mount of any particular member's indebtedness at Bellamy's, and the same of the next bank to reconstruct in Australia. The Waterbury does nob do this. It simply keeno correct time, rad kom ob kiouut io..