ADVERTISING VALUE.
SUCCESSFUL EXPERIMENT. It is reported from England that Bainbridge and Co., Ltd., of Newcastle one of the biggest departmental stores in the provinces, this year concentrated all their winter sale advertising in the Press instead of, as in previous years, sending winter sale catalogues. The result has been that the advertisements in "The Newcastle Evening Chronicle" and "The North Mail," the papers selected, caused all sales records to be broken. More than 30,000 people passed through the store, the greatest number served in one day; goods to the greatest value were sold, and new records were established in all departments.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/AG19320611.2.20
Bibliographic details
Ashburton Guardian, Volume 52, Issue 205, 11 June 1932, Page 3
Word Count
102ADVERTISING VALUE. Ashburton Guardian, Volume 52, Issue 205, 11 June 1932, Page 3
Using This Item
Ashburton Guardian Ltd is the copyright owner for the Ashburton Guardian. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Ashburton Guardian Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.