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New Zealand Tablet, 5 August 1915, Page 48

The average increase of 3sd. to -hi. per lb. in the price of tea faces he tea merchant with but two alternatives— he must either increase his prices or reduce his quality—unless he is to face heavy loss. hither course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rather than the latter. Hut think the matter out—if another wand hoes not raise its prices and still claims to give the same value — surely it means that, the price charged before the " ar was excessive—more than should be asked if good value for the money was given—otherwise a heavy loss must be faced by the packer. It is always harder to raise. the price of a product than it is to reduce its quality, and it was easier for “Amber Tips” to meet the increased cost by giving an inferior article by adding lowgrade inferior teas. Hut the " A niKer Tips " standard lias been set as the highest that can be given at the pt ice the best value that can be obtained for the money- - and this standard will still be maintained. Only 2d. per 11). more is asked, and that 2d. per lb- ensures the finest tea that can be purchased in the world at the same price. This seems rather a bold statement, but we tire prepared to back it up by facts. Prove it for yourself. Write to your friends in Kngland, Australia. Canada, or elsewhere —send them a packet of “Amber Tips” and ask them if they can secure the same value, quality, purity, and flavour for even 6d per lb. more. After all is said and done, surely the increase in cost is but small when one considers that the finest value in the world is being secured—a tea which is so absolutely pure and fine that it can readily be taken by children and by those of (lie weakest digestion. Then, too, " Amber Tips ” is the most economical tea because it gives more cups per lb. of the delicious refreshing beverage—the cost per cup is less, so that you are still saving money and economising. 102 /Imbcjr-ITipsSsa 1(10, 2/-, 2,2 p*r lb. The only tea that has to increase its prices —the foregoing will tell'youwhy.