Page 48 Advertisement 3

New Zealand Tablet, 5 August 1915, Page 48

Why Tea Costs More — Information of Vital Interest to Every Woman. The factors responsible for the enormous rise in the wholesale price of tea — increasing its average cost to the tea merchant by no less than -.cl. to 3d. a lb. since the war started have already been dealt with in earlier articles of this series. The reasons why “Amber Tips” Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in “Amber Tips,'’ although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been surprised at the remarkable value, wonderful quality and purity given in “Amber Tips ” at so lowa price. No other brand has been able to offer such good value and hence the sale of “Amber Tips” has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profitthe difference between cost and selling price—-is much great.