Page ii Advertisement 1

Ladies' Mirror, Volume 4, Issue 5, 2 November 1925, Page ii

‘6he LADIES’ MIRROR Journal Journa Mj2lu l of Zealand .” W E PROCLAIM SUCCESS SUCC E S S HE MIRROR. was launched four years ago to provide a new and higher standard of Magazine than had hitherto been produced to New Zealand. The project was ambitious. Our journal passed through the vicissitudes inseparable from journalistic enterprises, but difficulties, obstacles and opposition have been overcome, and we can now proudly proclaim our triumph. 31HE best evidence of the public acceptance of The Mirror ) | is the persistently growing circulation, and its advertising TpPL pages to-day carry the highest class of national and overseas publicity. None but reputable announcements are accepted, and we are therefore able to guarantee our advertisements (see page 40). You can trust The Mirror’s Advertisers. BT may well be asked how a Magazine such as The Mirror .JLJ can be profitably used by advertisers, when by the use of newspapers they are able to cover the Dominion thoroughly at a comparatively low cost per thousand of circulation. Yet in spite of this fact our Magazine enjoys unusual support from advertisers, and for several reasons. SN the first place Ihe Mirror, by reason of its unique standard of quality, has built for itself a circulation of readers comprising mostly the well-to-do people throughout the country. Thus the adveriser, who has quality goods to sell, has at his disposal a selected field of prospects, which is approached by no other journal in the Dominion. This is a bold assertion, but we make it advisedly and conscientiously. ECONDLY, while newspapers provide the driving force __Jso necessary in modern advertising, they lack the essen--330 tial properties which enable an advertiser to present his product or commodity in all its attractiveness. Thus it is that, while the progressive business-man is forced to use newspaper space, his goods become better known as the result of presentation in a quality publication such as The Mirror. jICTORIAL publicity is constantly used by the largest 1 users of newspaper space, in order to give a broad, M.s? lasting background to the quality of the advertising. The newspaper is the dynamic urging force: the Magazine provides the quiet, persistent effort which builds up a reputation for quality, with the resulting goodwillthe value of which is immeasurable. C cJor the above reasons the pages of 4 The (Eh[hror are being used to-day by the keenest advertisers in the c ohey realise this magazine is the most valuable link in their publicity scheme . mion. L (jhey realise this magazine is the most nk in their publicity scheme . THE MIRROR PUBLISHING COMPANY LIMITED AUCKLAND, N. Z.