Page 17 Advertisements Column 1

Waikato Times, Volume 127, Issue 21218, 14 September 1940, Page 17 (Supplement)

Nfl W MORE TARN EVER BE B f R" B T I F II l You can’t ignore your figure now! From Carole (she*® a gallant gel) you never hear “Oh what’s the use . . •” more likely “What’s the latest?” not meaning cable news. She'll knit and bandage with the best, but won’t let war eclipse her looks. “Beauty must be brave,” she cries, “Get out your warpaint, girls! And smarten up your curves ... spirits sag when figures slump.” Fashion thinks so too; decides we shall be shapely; gives us bosoms ... trim little waists . • • and lovely Berleis for a brave new line recalling long lost loveliness (,the femininity of gran'ma’s day). - Slip into one . . . feel its beautifying clasp, the cool, supple smoothness . • • and a veil is drawn over this grim old world . . . So powerful is the spell of Beauty! ms® -fSn r : jcSno! ft t $ ★ YOUR FIGURE HAS A NUMBER NO W Now buy your Berleis as you do your shoes, frocks, gloves ... by a number. When you ask for an T 8 frock you are giving both and fitting. Now ask for your Berlei by number too, and get the exact fitting you need. So easy, so quick. ( It's the 5 figure types and the 1 3 variations simplified.) Find out at your corsetiere's what jour fitting is—and ask for jour Berlei always bj number. Spirits sag when figures slump