ANTIDOTE TO WAR

Waikato Times, Volume 127, Issue 21184, 6 August 1940, Page 3

ANTIDOTE TO WAR

COLOUR COUNCIL COLOURS New season’s colours are to be bright as an antidote to war boredom, with a “red sail in the sunset” shade as first favourite. Gloomy shades from black to mauve have lost the top places; they will be low down on the list this season. The new shades were launched by the British Colour Council. In addition to the shade known officially as a Breton red, women will wear: Greys, very important in the spring scheme; pastel tones, including a delicate green, maize, and blue; yellow, a lemcnish-green shade; browns, making a come-back this spring—usually autumn shades. The only colours with a war-time influence are actually a year old, but remain fashionable. They are Royal Air Force blue and Legion d’Honneur red. No new shades have war names. The war atmosphere is being avoided as much as possible in fashion, an official of the council stated.* War conditions have not prevented the council giving its lead on colours to dyers and textile manufacturers all over the world. It works eight months ahead. Recently I it sent out the first of the colour j ranges for next autumn to its memJ bers in the fashion trades. ! The council flew a colour range j to Australia. American manufacturI ers are looking to London for guidi ance on colour fashions. A specially- | prepared colour range was sent to | leading leather manufacturers in I the United States.